The Atlanta Hawks got an injection of energy earlier this week when Jonathan Kuminga made his debut for the team and scored 27 points in a blowout win over the Washington Wizards. This was an interesting development for a Hawks team that is looking for anything to get excited about during a disappointing season.
Perhaps in an effort to increase the intrigue, on Thursday, the Hawks, in partnership with the famous local strip club, Magic City, announced a “Magic City Monday” night for the upcoming home game against the Orlando Magic.
As part of the promotion, the Hawks marketed a sweatshirt with the Magic City name on the front.
Magic on Monday? 👀 @Magic City pic.twitter.com/xwWrGyVE20
– Atlanta Hawks (@ATLHawks) 26 February 2026
Needless to say, fans were losing it in the comments section on X, which was formerly Twitter.
“Our pockets are empty and I love it,” one fan wrote with a laughing emoji.
“An NBA team collaborating with a strip club. I’ve seen it all,” added another.
“James Harden has requested another trade,” another joked, noting the Cleveland Cavaliers guard’s well-documented affinity for nightly entertainment.
The Hawks have never been shy about securing partnerships with companies whose fans don’t necessarily associate with NBA teams, including hosting a Tinder “Swipe Right” night several years ago, allowing fans to matchmake in real time at games, along with other promotions.
At some point, Atlanta will have to hope that the product on the court will be enough to generate interest in the team. Currently, Atlanta sits two games under the .500 mark, on pace to finish in the play-in tournament for an astonishing fifth straight season.
However, the addition of Kuminga could give the Hawks another potential building block moving forward, and the emergence of Jalen Johnson this season is worth watching.
In any case, the Hawks will take the field next Thursday at 7:30 pm ET for a home game against the Washington Wizards.
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